UI/UX Product Designer

Designing
experiences
that work

Research, design, and a bubble tea — light sugar, light ice.

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01 Creativity

Ideas
grow from
everyday life

The best ideas hide in everyday things.

  • User Research
  • Ideation
  • Concept Sketching
02 Data Analysis

Let data
shape
strategy

Data isn't just validation — it's direction.

  • Usability Testing
  • Funnel Analysis
  • A/B Testing
03 Design Output

Every pixel
has a
reason

The devil's in the details. Designer, aka eagle-eye specialist.

  • UI Design
  • Design Systems
  • Dev Handoff
View My Work

About Me

Design that
moves the
needle.

I'm Sharon Chen, six years into building digital products — from AI SaaS and e-commerce to brand websites. Lately I've been focused on how to work well with AI.

Research before design, always. Find the problem actually worth solving. What drives me is curiosity — and slightly too much bubble tea.

Craft

  • UX / UI Design
  • User Research & Testing
  • Information Architecture
  • Design Systems
  • Interaction & Prototyping
  • AI-Augmented Design Workflow
  • Prompt Engineering & JTBD

Tools

  • Figma / Adobe Suite
  • Claude / ChatGPT
  • Midjourney / DALL-E
  • Claude Code · Vibe Coding
  • Miro / Notion / Jira / HTML5

Experience

  • Product Designer Palup · AI SaaS 2025 – Present
  • Product Designer momoshop · E-commerce 2023 – 2024
  • Visual / UI Designer Sugarfun Creative · Agency 2016 – 2022

Selected Works

Projects

Fed APP case study cover
Mobile UI/UX

Fed APP

A redesign of Far Eastern's loyalty app — a faster redemption flow, gamified point-earning, and a more premium visual language.

View Case Study →
Fubon Financial website redesign cover
Web Design Finance

Fubon Financial

Homepage redesign for one of Taiwan's largest financial groups — balancing corporate credibility with engagement through clearer visual hierarchy and information architecture.

View Case Study →
AI Agent B2B SaaS platform cover
B2B SaaS

AI Agent B2B SaaS Platform 🔒

Password-protected — available on request.

Enter password →
UNIQLO social media campaign cover
Campaign Visual Design

UNIQLO Campaign

A social campaign for UNIQLO Taiwan, built around a chatbot personality quiz that delivers personalized outfit recommendations.

View Case Study →
DIOR social media campaign cover
Luxury Brand Campaign

DIOR Campaign

A mobile campaign for a Dior pop-up — an interactive quiz that turns the in-store experience into a shareable digital keepsake.

View Case Study →
Got a project? Let's talk.

How I Work

The Process

01

Discover

Research, interviews, competitive audit

02

Define

Insights synthesis, problem framing

03

Design

Wireframes, prototypes, testing

04

Deliver

Handoff, QA, iteration

Get In Touch

Let's chat
over bubble tea

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